Here are the questions you should ask yourself before targeting your audience:

• To which musical genre(s) does my music correspond?
• Is my project strong enough?
• Am I able to easily communicate about my music?
• What are the values/emotions I want to convey?
• Is my music for a niche audience or a more popular one?
• How do I set up a visual identity in line with my project?
• What are my ambitions?